GOOGLE DATA STUDIO: ALL YOUR DATA IN ONE DASHBOARD
Google Data Studio (or Data Studio) is one of the best tools I learnt about working at Blitz Digital. Entering the company as a digital marketing intern a few months ago, I rapidly had to use and learn about data studio, and came to LOVE it.
Here is why: Data Studio is a real-time, interactive reporting tool that enables you to create dashboards with data from up to 12 sources (!) (including Google Analytics, Google Ads, your Facebook page, Facebook Ads and much more), making data look beautiful, logical and helping you convey the message you want.
To me, data studio is a time-saving, free data visualisation tool that every company should know about and use every day.
Let’s have a better look at what it can do:
DATA STUDIO: LINK TOGETHER ALL OF YOUR DATA SOURCES
In previous articles we have talked about various data sources including:
- Google Analytics and Google Search Console in Next Level: Measure your Digital Success through Data
- Google Ads in How Google Ads works: an Introduction
- Google My Business in How Google My Business Helps your Small Business
And as mentioned before there are many more such as data from your social media accounts (Facebook, Instagram, Youtube) or social media ads (Facebook/Instagram Ads).
You can display all of your data from these platforms in one Data Studio Dashboard, giving you a snapshot of your business’s online success. GAME CHANGER.
Let’s have a look at what the tool looks like from the inside:
DATA STUDIO EXAMPLE
Once you have a Data Studio account, your main page shows like this:
There are two major things here – reports, and data sources:
- “Reports” is where you can either create a blank report, use a report template or see your current dashboards.
- “Data Sources” is where you link sources to pull through the data from Google Analytics, etc. Google Data Studio has great how to guides for connecting data. See here: Connect to your data.
A report is most often composed of several pages. The format of the pages is up to you. We use a portrait format so it’s quick to see on mobile, and have created 7 pages: Website, Google Ads, Organic search, Facebook Page, Facebook Ads, Instagram, Youtube.
Let’s have a look at the first and most important page: “Website”.
You can look at your pages in two different modes: “view” and “edit”. The edit mode is where the magic happens. It’s here you create your dashboard using graph connected to your data sources. You can make a copy of the report and keep the same layout only with different data sources. This is particularly handy if you have two distinct websites (example: you own one restaurant in Auckland and one in Wellington and you want to have a look at them one by one).
By clicking on one of the fields in edit mode you will be able to modify the data source in “data” (see to the left of the page in the picture above) and the design in “style” (see to the right of the page).
You can choose the data metric from a list: this is the information you want to display. Once chosen, the data will appear automatically for the time range you chose, and even compare periods. We often compare to both the previous month, and year on year data to get a full picture of company trends and growth.
For a complete guide on how to build a dashboard with Google Data Studio, have a look here.
TIPS FOR GOOGLE DATA STUDIO BEGINNER
Before you start your Google Data Studio journey, have a look at the following three tips we have for you:
- Think about the message that you want to convey before you start. Which metrics are important for checking on the success of your business on the different platforms? (it’s better to have too much data than not enough. Any data can surprise you and become a leverage for adjustments)
- It is important the dashboard is easy on the eye and well organised. Make it beautiful! To think of all the different ways in which you could design the layout of your Dashboard is exciting! This gives you the opportunity to adjust it to your brand image. Discover some of the options here (thanks MeasureSchool).
- Double check if the displayed data for the chosen time range in Data Studio is exactly the same as in the report parts of the Data Sources (Google Analytics, Google Ads etc.).
Personally, I am thrilled to know that from now on I know a free way to report all of my data in one place + make it look beautiful. It’s the best way to visual and decode the data to reveal it’s secrets.?
Get in touch if you are interested in having a bespoke dashboard to help you make smart business decisions. data studio dashboard ?
BLITZ DIGITAL MARKETING
Blitz business goals with a data-driven Wellington digital marketing agency hell-bent on your success.